The Fire Bell is a specialty shop catering to the Fire, Police and EMS Professionals and Volunteers. Our retail shop is located on Cape Cod. It is the only brick n' motor shop of its kind in the world, Owned by Sonja & Jack Cuneo and managed by Jack, the expert in fire memorabilia, Sonja suggested opening the shop after Jack retired from the fire department, after 40 years of service in the Fire Department, retiring as Deputy Chief and Acting Fire Chief in the Town of Tewksbury, Massachusetts. We ‘retired’ to Cape Cod and opened our shop in 1988. Ultimately we expanded our shop to the internet. Visitors world-wide and about every State in the USA including Hawaii and Alaska, have stopped by our shop in West Dennis, Now, come across the fire/police lines and visit our web store or shop on Cape Cod while vacationing here. It’s a ‘Big Boy’s Toy Store”!